Rack Cards

Rack cards are excellent tools for attracting new visitors to your establishment. With a rack card, your goal is to bring excitement to your attraction, letting people know not only how to get there but the wonders that they can expect when they reach your place. Let’s take a look at how you can make your rack card designs even more effective.

Top Down - One of the most important things to remember about rack cards is that you can only see the top third of the card in most cases. That top third has to be enticing enough for someone to pull the card out of the rack. So, it always works best that you put your call to action right up front. ‘See White Water!’ or ‘Experience the Falls!’ and those types of pleas are always seen first.

Be Short and Sweet - Rack cards aren’t necessarily the time to write a dissertation about the history of the city. You want to give your potential readers just a taste of what’s going on to make them look further into your establishment. So, give away a little, but leave them wanting more.

Don’t Forget the Contact Info - What’s good about inspiring curiosity if you don’t follow through and make sure that they are able to contact you and your staff? Make sure that they have your contact info, but there’s no need to go overboard with that. The website and phone number will work well.

QR Codes - Another place where you can embed information is in the QR codes. Yes, there are still people who use the QR code as a conduit to information. By putting this into your rack card design (if appropriate) you have the chance of attracting younger people to your venue.

Consider Branding - Branding is the art of making sure that all of your colors, your message, and the rest of your establishment is consistently on point. You want to give your customers a window into your business by the use of your rack card. If it’s not consistent, you may face issues further down the line.

A/B Testing - A/B testing is crucial in all marketing campaigns. Take a moment to examine the wording for your rack card. Are there better ways that you could state your case? If you have separate venues for your cards, which one does better? Are there elements which cater more to your audience than others? When you employ A/B testing with your rack cards, you can get more visitors through the door.

High Contrasting Colors - To attract attention, we suggest that you print using colors that contrast well with each other. We’ve seen a lot of rack cards in our time, and have found that light colors on dark cards perform especially well. One effective use of color is to have light colors on dark backgrounds for the front of the card and then the opposite on the back. This is seen a lot for those who have maps.