5 Common Business Card Printing Mistakes to Avoid
Business cards are an essential tool for networking and making a good first impression.
However, if you're not careful, you could end up with a card that fails to make the right impression. Are you making any of these common business card printing mistakes?
In this article, we'll discuss five of the most common mistakes people make when printing their business cards and how to avoid them. By doing so, you can ensure that your business card stands out among the rest and makes a great first impression.
Are you making any of these common business card printing mistakes?
Why is a Business Card Essential?
The initial encounter with your potential client or customer is vital, and your business card printing can leave a lasting impression on you and your brand.
However, the abundance of contradictory guidance on what details to incorporate can make it challenging to create a successful card.
Therefore, here is a list of the five most common mistakes people make when designing their business cards, along with advice on how to avoid them:
- Using Poor Quality Card Stock/Printing Your Business Cards at Home
- Leaving Out Important Contact Information
- Too Many Grammatical Errors & Typos
- Not Utilizing the Back of Your Business Cards
- Including Broken Links on Your Business Card
Using Poor Quality Card Stock/Printing Your Business Cards at Home
The quality of your business card printing can greatly influence people's perception of you and your brand.
In fact, a survey reveals that 72% of individuals judge the owner of a business card based on its quality, and 39% would choose not to do business with someone who has a low-quality card.
While incorporating essential information and a great design are important, a flimsy card can indicate subpar products and services.
It's recommended to use a paper stock of 400gsm - 450gsm for a quality business card, while 810gsm Triplex business cards are highly durable and can make your card stand out as a premium option.
- Leaving Out Important Contact Information
Despite its small size, business card printing should never be taken lightly.
It is essential to provide all the necessary contact information for your potential customers to reach you easily. After all, a business card serves as the first point of contact between you and them.
A business card should include vital information like your name, business name, role, contact number, email address, and web presence.
Additionally, links to your social media accounts such as your LinkedIn profile should also be included for further connectivity.
- Too Many Grammatical Errors & Typos
Although it may seem like a straightforward task, a surprising number of business cards contain spelling and grammatical errors. While it's understandable to make minor mistakes, typos can leave a negative impression on potential customers.
Therefore, it's crucial to thoroughly review your business cards multiple times before sending them for printing to ensure there are no errors.
- Not Utilizing the Back of Your Business Cards
It is a great opportunity to add additional information about your company to the back of a business card, but it is frequently overlooked or disregarded.
In order to make the most of your business card printing, think about adding a QR code, your company logo, your USP, or your company slogan to the back.
Additionally, the back of your business card provides a chance to demonstrate your creativity by incorporating unique print finishing techniques, like foiling or Spot UV, to highlight your logo and set your card apart from others.
- Including Broken Links on Your Business Card
Having outdated contact details such as an old email address, a non-functional website or a broken QR code on your business card reflects poorly on your company. This makes it hard for potential customers to reach out to you and can lead to significant losses.
Staying up to date with the latest information is easy and cost-effective, by simply reprinting your business cards.
Additionally, it's hassle-free when you want to update your website.
Choosing custom business card printing without lamination can make them recyclable, which is particularly appealing to businesses that prioritize sustainability.
It's important to note that QR codes may not work the same way on a screen as they do in print, so it's crucial to ask your printer for proof to verify their functionality before printing your business cards.
To sum up, creating and printing business cards that effectively represent your brand is vital in leaving a positive first impression and building credibility.
By taking note of the common mistakes mentioned in this article and avoiding them, you can guarantee that your business cards communicate your message, promote your brand, and leave a memorable impression on your potential customers or clients.