Business cards, although old, are still very much in style and of value to your business. The design, content, and the overall feel of your business card would reflect the personality of your brand.
In a sense, you can change from a local wallflower to a networking guru with the right business card printing.
Whether you've just met a possible new customer or are making the rounds at a conference, business cards can help you make a strong first impression.
Why are Business Cards Important?
Because they let you connect with others in your industry, business cards are crucially important when it comes to developing the first image of your business. You may leave a lasting impression on your business relationships thanks to their compact size, which makes them simple to distribute and carry.
To expand your network efficiently, consider these business card ideas and tips:
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Pick the Right Color Scheme
The most common practice is selecting a color scheme that resonates with your business or occupation.
For instance, more serious professions like lawyers or accountants could want a straightforward black-and-white style business card. If you're an artist or content producer, don't be scared to use more colors from the palette!
Whatever color scheme you choose, make sure the typeface and backdrop are in sharp contrast. For instance, it would be incredibly challenging to read yellow lettering on a white backdrop.
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Maintaining Simplicity
It’s best to use crisp and easy-to-read font style on business cards. The finest fonts for business cards are simple sans-serif ones since they are the simplest to read quickly.
In terms of design, that entails leaving a sizable amount of white space to prevent the card from seeming cluttered.
It’s important to consider how the text is placed and the way in which information is displayed on your card. Here, simplicity is the key to an engaging and easy to understand business card that would imprint a great impression of your business on your clients.
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Make a Tagline in Your Head
Make your objective known on your business card with a tagline if you want to expand your network, attract new customers, or promote your goods. Describe your services or goals briefly if there’s enough room on the business card. Note that your business card should not appear congested or too hard to read.
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Add a Logo
This is a MUST! Especially if you’re concerned about developing a strong brand image.
You should add your company's logo if it has one. When it comes to location, size, and color, make sure you adhere to any design guidelines provided by your firm.
Consider including some other graphics to the custom business cards to provide visual contrast if you don't yet have a logo.
A bigger letter, symbol, or colored lines, for instance, may look good next to your text.
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Insert a QR Code
Adding a quick response (QR) code to your business card is a popular trend nowadays, and very useful too.
You can link this QR code to your portfolio or business website, highlighting your services, products, or skills. If your company provides services at a specific location only, for instance in case of a restaurant or hotel, the QR code can also be linked to the location of your business.
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Recognize Your Industry
What your business cards look like might be greatly influenced by the industry in which you work. If your line of work involves creativity, you might desire a striking card layout.
For instance, to make their printing of custom business cards stand out, a hairstylist who specialized in natural hair care may use a square piece of hemp paper.
Anything that helps distinguish you as distinctive or creative can be a significant plus in more expressive businesses.
Other sectors, however, might choose a more subdued look.
For instance, a real estate agent wouldn't want a showy card with a collage of all the homes they've sold since it would look tacky and unprofessional. A simpler card including their contact information would be the better option.
The Advantages of Business Cards
Business cards still offer several advantages for the contemporary business owner or entrepreneurs, despite being an old trend. Here's a brief look at the advantages of stocking up on good business cards.
Easily Transportable
A wallet or business card holder may readily accommodate business cards due to their typical low profile.
You won't need to constantly lug about a cumbersome backpack because they aren't large and unwieldy like flyers or other advertising materials.
Demonstrate your Professionalism
You'll appear professional and would be better able to represent a reliable brand if you have a business card. When you're a new company without a solid reputation, business cards give you an impression of dependability.
Cheap Marketing Method
Considering all of their uses, business cards are well worth the little cost.
They may be left in gift baskets that you send to your clients, handed out to prospective clients, or even sent by direct mail.
But, remember that your business card design, it’s printing quality, and the content displayed matters a lot, so choose the right services for this task!